Platform
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What a CMS for video actually has to do
A folder of files with a web interface on top is not a content management system. Here is the list it has to satisfy.
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Rights windows are a data problem, not a spreadsheet problem
Every title you licensed has a territory, a start date and an end date. If those live in a spreadsheet, they are being enforced by somebody remembering.
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What a white-label streaming app should actually give you
Branded channel, vendor-published app, your own developer account — three arrangements sold under similar words, and only one puts your name on the store listing.